Making -196, 100% Gen-Z by Volume
Graduate U.S. Brands Intern
Worked in a team of 5 to develop an integrated omnichannel marketing strategy for Suntory’s new ready-to-drink (RTD) brand over 70 days, highlighting business and consumer opportunities and promoting awareness and trial through 25+ activations across paid, owned, and earned channels.
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"Very Impressive.....Extremely comprehensive."
- Carlo Coppola, President, Americas
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"Anay, I know you were a key driver of the Suntory project, and it turned out very well. "
Ryan Reis, Academic Advisor and Ex-VP, MillerCoors
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"Comprehensive and demonstrated a thoughtful strategy...engaging, fresh, relevant, ownable."
John Alvarado, Chief Brands Officer, US
Conducted a detailed challenger brands audit consisting of 10 brands that were currently winning with Gen Z, including Duolingo, Wendy’s, and Ryanair:
Uncovered key behavioral patterns related to alcohol consumption by designing a brand survey on Qualtrics for 1000+ respondents and conducting 5 depth interviews:
Presented a final recommendation plan to senior leadership, including members of the C-suite:
