Thoughts from people I’ve worked closely with:
“Anay, during our time at Digitas- Publicis, emerged as one of the brightest young writers on the team. What stood out from day one was his mind- always sharp, curious, meticulous, the kind of researcher who doesn’t stop at the obvious.
He has a real knack for spotting insights early; stayed on top of the news, trends, and conversations before they even broke into mainstream chatter. He’d often walk into a meeting with a cultural angle no one else had thought of yet, and it always pushed the work forward.
Together, we handled pitches for Pepsi and Bumble, and worked across our retainer accounts like the Duolingo English Test, digibank by DBS, and Matter India. In every brief, Anay brought fresh thinking, grounded insights, and an instinctive understanding of what makes work culturally sharp.
He’s dependable, thoughtful, and consistently pushes for better.”
Anisha K, Creative Director, Digitas, Publicis Groupe
“I remember Anay as this enthusiast colleague from our creative agency who treated our start up airline brand as his own. And that’s the best part about him – he takes complete ownership and is very invested in his work. He is very solution oriented, has a creative bent of mind and I had a good time working with him on interesting ideas. Being good at work is one thing but being easy to work with is a quality that not many possess. Anay has this easy going attitude about him which makes working with him fun! I wish him all the best for his future endeavours. He will be an asset to any team that he joins!”
Sridevi M, Client, Senior Manager – Social Media, Akasa Air
“Anay led the Medill Cause Marketing Initiative team tasked with helping us develop a digital distribution strategy for our documentary film, The Here Now Project. Though we were a bit of an unusual client for the CMI, we could tell from the start that Anay was smart, organized, thorough, and thoughtful in how he approached the challenges we presented. But maybe even more importantly, it quickly became clear that he cared deeply about the project, and when our goals changed midway through the process, his knowledge and adaptability really shone through. Based on that experience, I’m certain Anay will succeed at any role he is given, on whatever team he is part of!”
Greg Jacobs, Director, Executive Producer at Siskel/Jacobs Productions
“While on the lookout for an Intern to join one of my teams, I was one of the Interviewers when we were pleasantly surprised and giddy to have found Anay — so much so, that we chose to directly offer him a Trainee Position.
Anay’s most treasured skills are his powers of observation, bent of perspective and ease of articulation. As a product of his off-centric thinking, was able to produce creative outputs even while operating within multiple limitations. He primarily worked on the brand, Akasa Air — India’s Youngest Airline.
Anay was a key role player in helping the brand, which was then new and largely undefined, solidify its Personality, Voice and Messaging. His work allowed the brand develop a uniquely pronounced language that has carried on to date.
Anay, other than possessing obvious hard skills, also delivers on soft skills like discipline, empathy, self-management, and collaboration. Despite being the youngest member of the team, he was able to contribute to the work of and learn from multiple team-members, managers and peers alike.”
Aakriti B, Group Solutions Manager, Schbang
“I had the chance to work with Anay during a key brand launch at Schbang, and he was a real value-add to the team! Sharp, reliable, and proactive, he brought a strong creative lens with a natural knack for storytelling. His copywriting and presentation skills were impressive, and any team would benefit from having him!”
Rohit P, Account Lead, Schbang
“During his time at Schbang, Anay was a dedicated individual who always did his best and went the extra mile when the need arose. Anay has worked on delivering urgent briefs and pitch decks by putting in extra hours and staying late nights in the office. He often added value to the conversation with his perspective. To add to this, Anay was also a good presenter and articulated his work in a manner that the client often appreciated.
Anay was known to be the best brand custodian for Akasa Air. Teams across client servicing, creative, and design always sought his input and regarded him as someone who truly knew the brand inside out. Moreover, he had built a great relationship with the client. In one instance, his work was also noticed and appreciated by the company’s founder.”
Pierre S, Creative Lead, Schbang
“Anay showed great understanding of the subject matter and promptly applied what he learned in class to his presentations and assignments. I have showcased his work to my class as an ideal example of an assignment submission.
An instance I’d like to highlight is when Anay and his team won ‘Best Presentation’ for a project on Adidas; where they had to think of newer ways to communicate with consumers through different touchpoints. Here, they replaced zebra crossings with the Adidas logo to achieve greater brand recall. Anay’s performance in class led to him receiving the Dean’s List Award in 2020.”
Cleston D’Costa, Faculty, School of Management & Entrepreneurship
“Anay was a student in my Marketing Strategy course. He was an engaged student who had a positive attitude about learning. I could always count on Anay to walk into class with a smile and set forth on learning. One day, I was most impressed when he took a class concept that we discussed a step further and emailed me the results. Typically, students want to do less work, not more. Anay's work ethic will take him far.”
Jacqueline Babb, Senior Lecturer and Full Time IMC Academic Director