Reimagining Social
Copywriter, Digitas (Publicis Groupe)
The Duolingo English Test (DET) is a standardized test of the English language designed to be internet-based rather than paper-based. It is popular for university admissions and visa applications as a convenient, lower-cost alternative to the IELTS or TOEFL. As the copywriter on the account, I worked on a campaign to position the DET as the #FasterWayForward.
Speaking of The American Dream as a love story, D.E.T asked young students to “swipe right” on their dream university and let the D.E.T Coach be their matchmaker.
Make the audience resonate with Duolingo English Test while highlighting its key benefits and reasons to believe with social-forward content.
