The Bike for the 22nd Century

Copywriter, Digitas

Matter is the company behind India’s first geared electric motorcycle, featuring a 4-speed manual gearbox, an electronic clutch, and a liquid-cooled battery system. Developed to blend traditional biking engagement with EV technology, making it the bike for the 22nd Century.

A DVC About Hope

The Aditya L1 space mission was the first-of-its-kind in India, where it aimed to study the Sun and its impact on the Earth’s atmosphere.

Through the voice of a child, we establish a fresh perspective of a renewed world through the Aditya L1 mission.

A world full of hope, joy, possibility.

A world that is sustainable.

A world that we as Matter, are proud to build, everyday.

All in all, it answers a pivotal question:

What if the sun was closer?

Matter India Tour 2023

Brands have been noticed using tours as a way of shepherding their many communities under one large banner, one great flag.

But Matter is not just an automobile brand.

It’s redefining experiences enabled by cutting-edge technology, design, and a vision for the future like no other.

And we raise awareness by owning the narrative and creating a like-minded community through the Matter India Tour.

Always On: Road Safety, Features, Reasons to Believe

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